Born in 1982 in Bolzano, he lives and works in the Marche. Thanks to cross training he approached system and design thinking by conceiving and founding, a network dedicated to sustainable innovation and bio-economy. After an intense artistic activity, from 2002 he has chosen to work in the world of web, joining the new and young digital business right from its early stages. Thanks to an endless curiosity and especially to the constant search for new challenges to undertake, in 2006 he launched Adv Media Lab, a digital collective specialising in digital marketing and in 2013 he gave birth to Etnograph with Paolo Montevecchi. In love with creation, life and mankind, he strives to contribute to changing the current economic and social system, based on destructive competition.