For everybody he is just Gigi, 57 and born in Este (Pd). He graduated as a Surveyor and has spent all his life in the midst of shoes, soles, skins and everything that is pertinent to footwear. For the past six years he has embarked on a sales project of footwear strictly produced in Italy with materials (leather) that are part of our tradition of craftsmanship. He wants to prove that if you shorten the distribution chain and do not use advertising but just word of mouth, Italian labour, know-how and the abundance of our traditions are safeguarded, and our feet feel better and suffer less. He has had links with the Pro de-growth Movement for some time and organises his project according to its values.