Eco-design is the basis for sustainable industrial production and therefore is also the basis of bio-economy. 80% of the impact on the environment is generated during the design phase and generally these errors cannot be corrected downstream.

For this workshop we therefore interviewed one of the leading national experts on the subject: Professor Lucia Pietroni, associate professor in industrial design at the University of Camerino, where every year the oldest master of eco-design of Italy is held, and president of the EcodesignLab, the first Italian university spin-off which deals with eco-design topics.

As always happens in our seminars, the theme is thoroughly discussed and there are concrete industrial examples providing inspiration. The interview also touched on “thorny” topics regarding the typical difficulties experienced in collaborations between universities and companies.