Creating new jobs is certainly one of Nova Somor’s objectives. To be able to offer people employment opportunities is not just a way of doing business for us, but also one of the goals we set ourselves when we started our innovative start-up. Although for reasons of efficiency and rapidity of action we chose to be a for-profit company, we fit into what is often called “social business”. This is why when choosing technological applications, we designed a product of reduced dimensions and, by and large, altogether easy to build. And we designed it without pushing too much towards automation because we want it to still remain a craftsman’s object, even within an industrial context.

Some components will certainly be built by machines, both for technology and for cost reasons, but in any case the solar pump as a whole will be assembled by people and not by robots. As an innovative start-up we enjoy certain benefits thanks to Italian laws and it is in Italy that we want to create jobs. We have decided to stay and pay taxes in this country. That said, the expansion policies of Nova Somor, if the company enjoys the success that we expect, will only be based on exports of made in Italy products up to a certain point. We think that moving tons of metal from one continent to another is neither ecological nor in the end, even ethical.

So if our products should be welcomed in America and South American, in Australia rather than in India, then we will produce on-site, as is stated in our business plan. Even the first series of solar pumps will be produced by out sourcing, in Italy therefore, but externally to Nova Somor. Then, presumably in the second half of 2015, we will begin to hire personnel for production. Until that time, we are pleased to announce the creation of the first jobs for the technical office and prototype workshop. We are in fact hiring two people full-time and one part time with an indefinite term work contract in Rimini.

This is highly qualified staff, experienced in design, prototyping and testing. One of the three people will be appointed from the beginning to the after sales service which is of paramount importance for customer satisfaction and essential when making technology and innovative products such as Nova Somor does. Another specialised figure works part time indirectly for us for the administrative aspects and in the meantime we are working at creating a sales network in Italy and abroad. It may seem little, but we consider it an important beginning.