Nova Somor fully slots in to what is called “jugaad innovation”, or said as Italians would say: “frugal innovation”. Six years after the onset of the international financial crisis, the perception of scarcity is an objective issue that forces taking on drastic organisational measures. The latest research in the neuroscience and behavioural science fields shows how the perception of scarcity leads to a surplus of attention towards the desired achievement; that is “the end of the tunnel.” Focusing attention on the exit of the tunnel means focusing on what is missing and remaining indifferent to what you actually possess. This compromises individual and collective performance.

The Indian noun “Jugaad” indicates an organisational competence which is fundamental during this historical moment: the art of doing without, seizing the best professional opportunities precisely when experiencing considerable difficulties. The Jugaad Innovation approach is based on three principles: looking with greater awareness, being able to adapt to the surrounding conditions, knowing how to live complexity, reasoning along a systemic approach.